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  • Patty Pauls

Moodboards Help Define Projects

Updated: Feb 5

When I work with clients I find that using words to help define the look and feel of a product is not enough. I also believe that clients need to have the opportunity to gauge the voice of their product before I start designing. Moodboards are a great tool to use as a starting point for designing.


What's a Moodboard?


Moodboards consist of a combination of different images such as photography, illustrations, typography, UI menus, textures, swatches to name a few. I usually combine these elements digitally to show my clients.


What is the Moodboard Process?

I usually create 3 moodboards: Board #1 and #2 are usually diversely different, while board #3 is a combination of 1 and 2. I do this so that I can capture a wide net of ideas to talk about.


Below are examples of moodboards that I created for defining the look and feel of a website:


During my client presentation I allow ample time to discuss what works and what doesn't. Next I take all the feedback back to my studio and I design one final board. The final moodboard becomes my visual guideline for the project.


The 3 moodboards above, are example's of a project I did years ago. The client wanted a feeling of "simple, easy and dynamic". Since this wasn't a rebrand, I continued to use the green and blue from their logo for 2 of the moodboards. I also added some oranges and reds to a 3rd moodboard to initiate a different conversation. In the end the client chose moodboard 1.


Applying the Moodboard


Once a moodboard is selected I take parts of the board and apply it, in the case, to the home page of the website. After several rounds the final page was chosen and programing could begin.


One last thing I'd like to share is that not all moodboards need to be flat or digital. I'm looking forward to a project where I can create a 3 dimensional moodboard. Stay tuned!




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